Alaska Airlines is deepening its commitment to the San Francisco Bay Area with convenient, nonstop service between California’s wine country and Las Vegas beginning this fall. The daily, year-round flight, which starts Oct. 1, is now the seventh nonstop destination from Charles M. Schulz-Sonoma County Airport.

When heading to Sonoma, Alaska’s guests can take advantage of its Wine Flies Free program, which debuted in 2007 to make it easier for travelers to bring home their favorite bottles of wine from Santa Rosa/Sonoma County.

Oftentimes, wineries are unable to ship cases directly or consumers are faced with costly shipping fees to transport wine. Alaska’s Wine Flies Free solves those challenges by offering each Mileage Plan member the ability to check an entire case – up to 12 bottles of wine – for free.

The new route between Santa Rosa/Sonoma and Las Vegas will be served by the Embraer 175 jet, an aircraft with window and aisle seating; there are no middle seats. Guests will enjoy award-winning service in a three-class cabin that includes First Class and Premium Class; hundreds of free movies and TV shows available for viewing on personal devices; free texting on most flights; and Wi-Fi connectivity for purchase.