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Alaska Airlines
Every day, all summer long, at least one Main Cabin guest will be randomly upgraded to Premium Class

Every day this summer, Alaska Airlines is surprising and delighting at least one guest seated in the Main Cabin with an upgrade to Premium Class to celebrate the start of the busy travel season. upgrade unlocked, which runs from June 1 until Sept. 2, allows guests to experience the airline with the most legroom in Premium Class.*

“upgrade unlocked is one way we’re showing guests our appreciation for choosing to fly with us to their favorite destinations this summer. Premium Class is just one of the many premium products and services we offer to our guests, including our best-in-class lounges, the freshest West Coast food and beverage line-up and our award-winning Mileage Plan program with the fastest path to elite status. Whether it’s their first time or they’ve experienced Premium Class before – we can’t wait to hear from our guests who receive this surprise upgrade!”

– Eric Edge, managing director of marketing and advertising at Alaska Airlines

Each day Alaska Airlines will notify one of the guests (and their travel partner, if they have one) through the Alaska Airlines mobile app or by email that they’ve been randomly selected to be upgraded from their Main Cabin seat to Premium Class.

These rows of seats, which are behind First Class, are typically reserved for Alaska's loyalty program elite members or for purchase. Alaska’s Premium Class offers guests four extra inches of legroom – the most of any U.S. legacy airline – custom-designed leather seats and complimentary beer, wine or cocktails for the guests 21+ on most flights over 350 miles. Alaska Airlines' Premium Class guests also enjoy early boarding and they’re among the first to get access to overhead bin space and deplane.

upgrade unlocked is launching as the busy summer travel season is underway. This past Memorial Day weekend, Alaska saw an increase of 6% of passengers traveling away from home to sunnier destinations. The airline expects to see even more flying when bookings increase ahead of the Independence Day holiday weekend.


To respond to the summer travel demand, Alaska Airlines has added more flights to the existing schedule in the Pacific Northwest and beyond. Alaska Airlines has greatly expanded their service from Anchorage to destinations such as Chicago, Denver, and Salt Lake City and are excited to begin new service to New York City in June. Alaska Airlines is also expanding their reach to the east this summer with new nonstop routes connecting Portland to Nashville, and San Diego to both Atlanta and Tampa. That’s all in addition to the airline's recently-inaugurated international expansion to Guatemala, The Bahamas, and Toronto!

Can’t wait to learn if you’ve been selected for upgrade unlocked? Alaska Airlines is making it easier for you to upgrade! Now you can pay to upgrade to First or Premium Class up to 30 minutes before departure on alaskaair.com under Manage on alaskaair.com or through the Alaska Airlines mobile app.

Jun 07, 2024

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