Enterprise Holdings announced its new corporate brand: Enterprise Mobility.

The motivation behind the corporate brand shift is to reflect the business’ evolution from a fleet of seven cars, more than six decades ago, to a global network of diverse mobility solutions serving consumers, businesses and governments.

Meeting evolving needs

Enterprise Mobility was founded as a car leasing business and is best known today as the world’s largest car rental provider. Yet, the business has evolved immensely in terms of geography, offerings, and customer segments it serves.

A culture of excellence

The company’s focus on service has also been recognized by the travel industry. Enterprise Rent-a-Car earned two TravelAge West 2023 Wave Awards: Car Rental Company Providing the Best Travel Advisor Support and Car Rental Company Providing the Highest Client Satisfaction.

National and Enterprise brands were also named #1 and #2 in the annual Business Travel News (BTN) Car Rental Survey. This was the eighth consecutive year at #1 for National, and Enterprise captured the #2 spot for the seventh time. This award is voted on by travel buyers who rate their contracted car rental providers across critical performance areas including availability, ease of booking, and overall value.

People-focused innovation

One example is the effort to remove the friction around critical steps in the rental journey. This includes a streamlined and expedited check-in process and a new digital self-service way to confirm or modify rental return dates and times.

Core values

Enterprise Mobility’s culture was built on a founding philosophy to “put customers and employees first, and everything else will follow.” This enduring set of values guides every interaction, whether with customers, partners or the communities where they do business.

More than $84 million was donated to charitable organizations worldwide by Enterprise Mobility through its operating groups and the Enterprise Mobility Foundation in FY23.