Spirit Airlines' four new travel options are officially taking off, giving travelers access to book the airline's transformed Guest experience and new premium offerings for the first time. The new options, dubbed "Just Go," deliver even friendlier, more comfortable, and cost-effective travel, all at great value. Travelers can book Go Big, Go Comfy, Go Savvy, and Go now at spirit.com and on the Spirit mobile app.

Spirit is celebrating the transformation of its Guest experience by unveiling a reimagined brand identity that pays homage to its past while capturing the vision for its future. The creative refresh expands on the carrier's iconic yellow and black and introduces additional colors, as well as a new logo treatment featuring a motif of aircraft windows. The reimagined brand comes to life through a new campaign inspired by the elevated options that empower travelers to feel "More Fly" on every journey. The updated look and brand voice are being unveiled on spirit.com, the Spirit mobile app, and across the airline's digital channels and advertising.

Book now: New travel options, all with unmatched value

The Just Go options are available to book starting in August and all include the flexibility of no change or cancel fees.

• Go Big to get enhanced comfort with a Big Front Seat®, one checked and one carry-on bag, priority check-in and boarding, snacks and drinks, including alcoholic beverages, and streaming access to fast Wi-Fi. Go Big is available for Guests to start experiencing, and the snacks and drinks and priority check-in included with Go Big will launch on August  27.
• Go Comfy to choose an aisle or window seat with a guaranteed blocked middle seat, one checked and one carry-on bag, priority boarding, and a snack and non-alcoholic beverage during each service. Go Comfy is available to experience beginning August 27.
• Go Savvy to get a standard seat selection and a choice of one checked or one carry-on bag. 
• Go to keep it simple with the greatest affordability. Standard seat selection, a checked bag and other options can be purchased separately. 

Enhanced airport experience

Spirit will also debut a priority check-in experience on August 27 at more than 20 airports for Guests who opt to Go Big or are Free Spirit® Gold members or Free Spirit World Elite Mastercard holders. Additionally, Guests will benefit from a more seamless journey with Spirit's new boarding process featuring five groups that aim to reduce boarding time and enhance operational performance.

For more information about Spirit's transformed Guest experience, visit spirit.com/s/info.