MeliáRewards, the loyalty programme of Meliá Hotels International, continues to expand the benefits for its more than 15 million customers and now launches a new agreement with Enterprise, one of the world's leading car rental companies. During 2024, the MeliáRewards programme celebrates its 30th anniversary with various promotions for its members. 

Through this new agreement with Enterprise, MeliáRewards customers worldwide can benefit from exclusive car rental conditions. Members of the group's loyalty program will earn 10 MeliáRewards points for every euro spent on a rental with Enterprise. As a special launch promotion, double points will be earned until 30 June. 

As part of the celebration of its 30th anniversary, Meliá's loyalty programme also continues to offer different special campaigns for its customers. Currently active and for hotel bookings made until 2 of June, MeliáRewards is offering a special promotion to travel over the next few months by booking with up to 30% discount and with the possibility of earning up to 15,000 points to enjoy the hotel's own services. In addition, the loyalty programme will once again raffle 30 trips for customers who book between 20 May and 11 June.

​30 year of rewards 

MeliáRewards, is one of the most competitive loyalty programmes in the sector. Not only does it offer its more than 15 million members the possibility of enjoying the company's hotels and all its services and complementary experiences with exclusive advantages and the best discounts, but it also offers maximum flexibility when booking with its mixed formula of points plus money.

The programme strengthens its leadership with more than 100 agreements with partners in different areas, such as car rental with the new agreement with Enterprise, with the main airlines and railway companies, as well as with fashion brands, among others. In addition, MeliáRewards also has its MeliáRewards Shopping platform where members can earn points for purchases at more than 1,800 retailers.

​As Sara Matarrubia, Loyalty Director of Meliá Hotels International, explains, 'the company has been committed to customer loyalty for 30 years and remains determined to continue improving and advancing our MeliáRewards programme, with the constant incorporation of new partners such as Enterprise, in order to offer the best benefits to members all over the world'.