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Hard Rock Hotels
Boutique hotel/casino in South Dakota's Black Hills welcomes guests with luxury

The Rocksino by Hard Rock Deadwood™ unveiled nearly two dozen completely renovated, luxurious rooms and suites and welcomed hotel guests on Monday, March 11. The first boutique hotel/casino of its kind in the Hard Rock International portfolio, The Rocksino by Hard Rock®, located in the famed Wild West town in the highest reaches of South Dakota's Black Hills, opened last August to much fanfare.

Fifteen months in the making, the 22 spacious guest rooms come in 11 different room types, including the Diamond Suite, a top-tier three-bedroom unit with a king and two queen beds, two-bedroom king and queen suites, single king and queen rooms, and units featuring two twin beds. Standard amenities include expresso coffeemakers, hairdryers, a safe, bottled water, large HD TV information centers, ceiling fans, and a fridge.


An image of one of the 22 newly opened guest rooms at The Rocksino by Hard Rock Deadwood™, which welcomed guests for the first time this week on Historic Main Street. (Photo courtesy: Olivia Jacobs)


The property features a casino with 86 new state-of-the-art slot machines, a full-service restaurant and bar with craft cocktails, a delicious new menu, and authentic music memorabilia. The Rock Shop™ sells custom Rocksino by Hard Rock apparel.

Marc Oswald, the Hard Rock brand partner in the Rocksino venture, noted that the newly revamped guest rooms feature top-of-the-line, custom-designed murals depicting musical themes with Black Hills and Badlands scenes, while the entire property sports musical accents as well as the standard Hard Rock memorabilia die-hard customers have come to expect.

Nashville's Oswald, and Deadwood native Trinity Conrad, who acts as the Hard Rock brand's property liaison, operate Deadwood Legacy Holdings. They said that bringing the Hard Rock brand to the Northern Hills community already is resulting in international exposure for the Rocksino, Deadwood and the entire Black Hills.

Each room is equipped with state-of-the art entertainment systems, which allows hotel staff team members to ask guests at check-in what genre of music they prefer, then be greeted by that style of music when they enter their room. The system also allows guests to access flight schedules for major cities, local and regional events, weather, pre-programmed radio stations, in-room yoga, and Bluetooth casting for accessing the guest's favorite apps.

To explore the Rocksino's new guest rooms online, or to book a reservation, visit rocksino.hardrock.com.

Mar 15, 2024

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