Some 70 industry suppliers and more than 50 top buyers from North America are set to attend VisitBritain’s Destination Britain North America trade event, led by VisitBritain Chairman Nick de Bois CBE.

More than 2,500 one-to-one business appointments are set to take place during the three-day trade fair, being held in San Francisco from September 7 – 10. North American travel buyers and media will have the chance to connect with British tourism suppliers to learn about the latest products and innovations on offer from across Britain’s tourism industry.

The British suppliers include hotels, visitor attractions, destination management companies, tour and sightseeing operators and local destinations spanning the length and breadth of the nations and regions.

As well as doing business, delegates and media will hear about international travel market trends alongside seminars from London & Partners VisitEngland, VisitScotland and Visit Wales to boost knowledge of Britain as a visitor destination and drive urgency to visit.

Visitors from the USA, the UK’s largest and most valuable inbound tourism market, spent a record £6 billion in the UK in 2022, up 42% on 2019.

Canadian visitors also set a record for spending in the UK, £934 million in 2022, up 27% on 2019. This strong growth has continued into 2023. Flights bookings from North America to the UK are currently tracking up 15% compared to 2019.

VisitBritain has been making the most of this momentum with its multi-million pound GREAT Britain marketing campaign in Canada and the U.S., launched earlier this year.

Source: Travelweek