/ What travel agents can do to make the most out of Black Friday

How to survive Black Friday this year as a travel agent

Supplier: Travelweek

Travelweek’s Kathryn Folliott has provided agents with a survival guide for Black Friday. After speaking to several suppliers including tour operators, hoteliers and cruise lines, here are some of their recommendations on how agents should approach Black Friday deals.


Patrice Geske

Marketing Manager/Canada for the Globus family

Geske suggests that agents send a ‘teaser’ email to their client list with Black Friday and Cyber Monday deals that catch their eye.


Jeff Element

President for The Travel Corporation Canada

According to Element, this is the perfect time for agents to plan their clients summer 2018 trips and a great opportunity for them for their 2017 sales targets.


Kelly Poling

VP of Sales & Marketing for Karisma Hotels & Resorts

Whether it’s for a day or a week, not only can the ‘buy, buy, buy’ frenzy of Black Friday and Cyber Monday put clients in the mood to book, it can also motivate clients to splurge on their travel plans.


Pamela Lassers

Director Media Relations for Abercrombie & Kent

Black Friday and Cyber Monday deals are compelling promotions for travel advisors to forward to prospective clients interested in one of the featured destinations,


Kate Marshall

Adventure Canada

Keeping informed about the deals prior to Black Friday and promoting them via any means during that time will allow clients to “mull over the investment”.


Amanda Parsons

General Manager for Thompson Seattle

Agent bookings account for about 25% of the hotel’s business. For Parsons, taking part in Black Friday and Cyber Monday is about building guest loyalty.


Joe Jiffo

Senior VP of Sales for MSC Cruises North America

The days leading up to Black Friday and Cyber Monday is the time for agents to gather all of the key details and begin promoting savings on their websites, e-blasts and social media.