Travelweek’s Kathryn Folliott has provided agents with a survival guide for Black Friday. After speaking to several suppliers including tour operators, hoteliers and cruise lines, here are some of their recommendations on how agents should approach Black Friday deals.
Patrice Geske, Marketing Manager/Canada for the Globus family
Geske suggests that agents send a ‘teaser’ email to their client list with Black Friday and Cyber Monday deals that catch their eye.
Jeff Element, President for The Travel Corporation Canada
According to Element, this is the perfect time for agents to plan their clients summer 2018 trips and a great opportunity for them for their 2017 sales targets.
Kelly Poling, VP of Sales & Marketing for Karisma Hotels & Resorts
Whether it’s for a day or a week, not only can the ‘buy, buy, buy’ frenzy of Black Friday and Cyber Monday put clients in the mood to book, it can also motivate clients to splurge on their travel plans.
Pamela Lassers, Director Media Relations for Abercrombie & Kent
Black Friday and Cyber Monday deals are compelling promotions for travel advisors to forward to prospective clients interested in one of the featured destinations,
Kate Marshall, Adventure Canada
Keeping informed about the deals prior to Black Friday and promoting them via any means during that time will allow clients to “mull over the investment”.
Amanda Parsons, General Manager for Thompson Seattle
Agent bookings account for about 25% of the hotel’s business. For Parsons, taking part in Black Friday and Cyber Monday is about building guest loyalty.
Joe Jiffo, Senior VP of Sales for MSC Cruises North America
The days leading up to Black Friday and Cyber Monday is the time for agents to gather all of the key details and begin promoting savings on their websites, e-blasts and social media.