Evergreen / Nicaraguan Tourism Board: Insights on how to sell Nicaragua

This Central American gem has been enjoying a tourism renaissance

Every destination has its own unique culture and selling points. Lucky for you, Ana Carolina Garciá Tijerino, the Marketing and Promotion Director of Nicaraguan Tourism Board (INTUR) has some incredible insights to share.

 

What’s new in Nicaragua for 2019?

The Nicaraguan Tourism Board continues to promote its authenticity, uniqueness unique selling points (USP).

These USP’s are: adventure, eco-tourism, colonial cities, architecture, sand and beaches. Most importantly, they want to highlight the human warmth and welcoming spirit that Nicaraguans have to offer visitors.

The combination of beauty along with the peaceful locals create a tranquil and secure environment that is cherished and channelled through the campaign slogan, “Nicaragua as beautiful as ever”.

 

Nicaraguan Tourism Board: Insights on how to sell Nicaragua

 

How is the destination being marketed today?

Nicaragua is a multi-experience destination with a rainbow of offerings that goes beyond ecotourism. It offers idyllic white-sand beaches and private islands (where HRH Princess Eugenie got engaged), to majestic forests and natural reserves flush with beautiful flora and fauna endemic to Nicaragua.

In terms of properties, Nicaragua offers a wide range of chic boutique hotels and eco-luxury resorts recognized for excellence by prestigious travel media outlets around the world.

 

Nicaraguan Tourism Board: Insights on how to sell Nicaragua

 

What are the top 3 selling points of Nicaragua?

This is a very difficult question to answer, however, the following three come to mind for Ana Carolina Garciá Tijerino.

 

Adrenaline

For adrenaline lovers, she recommends the world-famous Cerro Negro Volcano. This is unique in the world and the best place to do some ‘volcano boarding’ on the slopes of an active volcano.

 

Nicaraguan Tourism Board: Insights on how to sell Nicaragua

 

Peace

If you are looking for a little more inner-peace and tranquility, nothing is better than visiting Ometepe Island, declared by UNESCO as a Biosphere Reserve in 2010.

This wonderful island is located within the country’s second largest freshwater lake and is framed by two majestic volcanoes: Maderas and Concepción. It’s one of the best places in Nicaragua to rest, relax, and reconnect with nature.

 

Nicaraguan Tourism Board: Insights on how to sell Nicaragua

 

Architecture

For the urbanite, majestic architecture over 400 years old can be found in the well-preserved colonial cities of Granada and León.

They’re known for keeping their main streets and houses intact since the Spanish conquest. These are the architectural and cultural jewels of our Nicaragua, rich in art, food, and history.

 

Nicaraguan Tourism Board: Insights on how to sell Nicaragua

 

How does the Nicaraguan Tourism Board plan to work with travel agents in 2019?

For 2019, Nicaragua Tourism has planned a series of fam trips with wholesalers and travel agents so that partners can experience the destination firsthand.

 

Have questions? Want to learn more? We’re hosting a webinar on April 17, 2019 with the Nicaraguan Tourism Board. Registration is absolutely free, click here to check it out.